'Brat' is the word of the year - but do people across Kent know what it means? - video Dailymotion

We've taken to the streets to find out what people make of this year's chosen word

Transcript

00:00In 2023, the Collins Dictionary Word of the Year was AI, which stands for Artificial Intelligence.

00:06Another popular word in that year was RIS, a Gen Z slang term meaning style or charm.

00:12Can you guess what it is this year? It is closely tied with the colour green and pop

00:18music. It's BRAT. I asked people at the University of Kent to see if they could guess what the

00:24word is.

00:25RIS, AI or BRAT? I'm going to go RIS. I'm not very down with the lingo of today, but

00:34I'm going to go with RIS. RIS. Yeah. I was expecting him to say that. RIS. BRAT. I know

00:43it's BRAT. But BRAT SUMMER. Yeah. Most people understand the word BRAT to be a badly behaved

00:49child, but the word has secured an added definition meaning confident, independent with a hedonistic

00:55attitude. And this is thanks to the popular pop singer, Charli XCX. Her album BRAT took

01:01the number one spot on the charts, starting a cultural movement for those who wanted a

01:05BRAT summer. US presidential candidate Kamala Harris even gave her social media a BRAT rebrand

01:12to attract younger viewers during the summer. Collins Dictionary says that thanks to Gen

01:16Z and social media, a lot of the popular words this year have come from online trends, such

01:22as the word era, which also made it onto this year's list. Interestingly, only one

01:28political term made it onto this year's list, despite it being a year full of elections.

01:34As the effects of social media, online trends and artificial intelligence become more prominent

01:39every day, the future words of the year are increasingly unpredictable. Kristen Hawthorne

01:45for KMTV.